Resume

Experience

Professional skillset

Design Thinking

User Research

Problem Definition

User Experience

Sprint Design

Concept Development

Design Systems

Interaction Design

Rapid Prototyping

User Testing

Client Management

Pitch Design

Languages

English (native)

Spanish (native)

Catalán (proficient)

May 2021 - Present

Lead UX Designer

Barcelona, Spain

Driving the digital transformation of the world’s leading companies in the financial and insurance sectors, as well as in the manufacturing industry. As an IT services and Software engineering provider, GFT offers strong consulting and development skills across all aspects of pioneering technologies, such as cloud engineering, artificial intelligence, mainframe modernisation, and the Internet of Things for Industry 4.0.

June 2018 - October 2021

Product Designer (UXR/UXD/UID)

Design by Gemma Alcodori

Florida, USA  

Barcelona, Spain

- iVacular Global:14+ advertsing design projects
www.thecxlab.io:  Awarded playbook + MVP
eatnovation by foodthinkers: User research + MVP
Center for Urban Transportation Research: Identity design + pilot dashboard design
Next Marketing Agency:  Visual design
NineLabs: Visual design

December 2020 - October 2021

Product Designer (UXR/UXD/UID)

Designed and tested GPT3 collaborative frameworks by developing a new startup “Ideas.Matter” that focuses on building an AI system that elevates lateral and creative thinking.

Barcelona, Spain

December 2020 - April 2021

AI Researcher & UX Designer

Barcelona, Spain

Analyzed Artificial Intelligence algorithms of social media platforms to develop the “Guide Against AI Tracking” that aims to address issues with AI algorithms that perform faulty content moderation decisions and help activists regain their voice when unfairly silenced.

June 2019 - July 2019

Service Designer

Barcelona, Spain

MIDtalent Entrepreneurship Finalist: A multidisciplinary program for the

pre-acceleration of people in creative entrepreneurship, under the optics of design thinking and sustainable growth to re-think the concept of co-working spaces.

April 2018 - June 2019

Art Director

Generated and executed creative concepts to launch two national, consumer-focused healthcare campaigns that won a bronze accolade on the 2019 DTC National Advertising Awards.

New York, USA

May 2017 - April 2018

UX & UI Designer

auctionOS

Atlanta, USA

Led user-experience design implementation to launch startup auctionOS as the leading technology provider to digitalize the automotive auction business across the United States.

December 2016 - May 2017

Visual Designer

Edelman

Atlanta, USA

Clients: Porsche, Ebay, Red Bull, Yamaha, Rackspace,Neiman Marcus & Piedmont Park

Projects: Business pitches, user interfaces, sponsored videos, digital banner ads, social media posts, newsletters.

Dec 2015 - Dec 2016

Marketing & Communications

Coordinator

Coordinated cross-departments collaboration during the early design stages of Porsche’s first “My Account” portal.

Porsche

Atlanta, USA

Education

2020 - 2021

UNIVERSIDAD DE BARCELONA

Master's Degree in UX Design

Barcelona, Spain

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Foundation in Human Factors

User Research

Content Strategy

UX Driven Business

Entrepreneurship

UX Management

Creative Technology

UI Design & Prototype 

Interface Development

Testing & Assessment

2019

GENERAL ASSEMBLY 

UX Design Certification

New York, NY

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User Research
Competitive Analysis
Affinity Mapping
Problem Framing
User Personas
Information Architecture
Card Sorting
Wireframing
Prototyping
Usability Testing
 

2012-2016

Savannah College of Art and Design

BFA Advertising Design

Atlanta, GA 

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Contextual Research Methods
Art Direction: Visual Brand Storytelling

Art Direction: Typography and Persuasive Design
Copywriting: Inventing the Brand Personality

Copywriting: Brand Voice Across Platforms
Brand Experiences in Interactive Environments
Brand Innovation: From Physical to Virtual
Building the Brand Strategy
Designing the Brand
Creating Contagion: From Experience to Entertainment
Collaborative Studio: Creating the Brand Solution

Prototyping Experiences