May 2021 - Present
Driving the digital transformation of the world’s leading companies in the financial and insurance sectors, as well as in the manufacturing industry. As an IT services and Software engineering provider, GFT offers strong consulting and development skills across all aspects of pioneering technologies, such as cloud engineering, artificial intelligence, mainframe modernisation, and the Internet of Things for Industry 4.0.
June 2018 - Present
USER RESEARCHER &
Design by Gemma
Dec 2020 - Present
Testing collaborative innovation and business frameworks by developing a new startup that focuses on building an AI system that enhances online collaboration through AI.
Dec 2020 - April 2021
AI RESEARCHER & DESIGNER
Guide Against AI Tracking project funded and published by the OSCE to address issues with AI algorithms that perform faulty content moderation decisions on social media platforms, and spark debate around the topic of freedom of expression versus community protection.
Jun 2019 - Jul 2019
MID Talent Entrepreneurship Program:
A multidisciplinary program for the pre-acceleration of people in creative entrepreneurship, under the optics of design thinking and sustainable growth.
Designed a new proposal for co-working cooperative CalTip to re-think the concept of co-working spaces.
May 2017 - Apr 2018
Led user-experience design implementation to launch startup auctionOS as the leading technology provider to digitalize the automotive auction business across the United States.
Dec 2016 - May 2017
Clients: Porsche, Ebay, Red Bull, Yamaha, Rackspace,Neiman Marcus & Piedmont Park
Projects: Business pitches, user interfaces, sponsored videos, digital banner ads, social media posts, newsletters.
Dec 2015 - Dec 2016
MARKETING & COMMUNICATIONS
Coordinated cross-departments collaboration during the early design stages of Porsche’s first “My Account” portal.
2020 - 2021
UNIVERSIDAD DE BARCELONA
Master's Degree in UX Design
Foundation in Human Factors
UX Driven Business
UI Design & Prototype
Testing & Assessment
UX Design Certification
New York, NY
Savannah College of Art and Design
BFA Advertising Design
Contextual Research Methods
Art Direction: Visual Brand Storytelling
Art Direction: Typography and Persuasive Design
Copywriting: Inventing the Brand Personality
Copywriting: Brand Voice Across Platforms
Brand Experiences in Interactive Environments
Brand Innovation: From Physical to Virtual
Building the Brand Strategy
Designing the Brand
Creating Contagion: From Experience to Entertainment
Collaborative Studio: Creating the Brand Solution