What fuels me?

Born in Barcelona, I consider myself a multidisciplinary left-brained creative. Design and innovation are my tools to promote and execute social change. I enjoy and commit myself to projects that have a positive impact on people and the planet, and I do my best to make this transformation an enriching and authentic experience, both for the team and for our partners. Organization and humor are my key to success.

Since the beginning of my career, I’ve focused on channeling my talent and creativity into meaningful and powerful results. I take pride in the work I do, as well as the strong relationships I’ve built with clients and colleagues. 

If you’re interested in learning more about me or my work, simply reach out.

WORK EXPERIENCE

June 2018 - Present

Dec 2020 - Present

Dec 2020 - Present

June 2019 - July 2019

April 2018 - June 2019

May 2017 - April 2018

Dec 2016 - May 2017

Design by Gemma Alcodori 

User Researcher & Experience Designer

- iVacular Global:14+ advertsing design projects
- www.thecxlab.io:  Awarded playbook design + MVP design
- eatnovation by foodthinkers: User research + MVP design
- Center for Urban Transportation Research: Identity design + MVP design
- Next Marketing Agency:  Visual design
- NineLabs: Visual design

HumanxInnovation

Service Designer

Testing collaborative innovation and business frameworks by developing a new startup that focuses on building an AI system that enhances online collaboration.

OSCE: Organization for Security and Co-operation in Europe

AI Researcher & UXD

Guide Against AI Tracking project funded and published by the OSCE to address issues with AI algorithms that perform faulty content moderation decisions on social media platforms, and spark debate around the topic of freedom of expression versus community protection.

Barcelona Centre de Disseny 

Service Designer

MID Talent Entrepreneurship Program: A multidisciplinary program for the pre-acceleration of people in creative entrepreneurship, under the optics of design thinking and sustainable growth. Designed a new proposal for co-working cooperative CalTip to re-think the concept of co-working spaces.

Interpublic Group (IPG) FCB Health, New York City USA

Art Director

Generated and executed creative concepts to launch two national, consumer-focused healthcare campaigns that won a bronze
accolade on the 2019 DTC National Advertising Awards.

auctionOS, Atlanta USA

Product Designer 

​Led user-experience design implementation to launch startup auctionOS as the leading technology provider to digitalize the automotive auction business across the United States.

Edelman, Atlanta USA

Visual Designer

Clients: Porsche, Ebay, Red Bull, Yamaha, Rackspace,

Neiman Marcus & Piedmont Park

Projects: Business pitches, user interfaces, sponsored videos, digital banner ads, social media posts, newsletters.

 

Dec 2015 - Dec 2016

Porsche, Atlanta USA

Marketing and Communication Coordinator

Coordinated cross-departments collaboration during the early design stages of Porsche’s first “My Account” portal.

 

IN THEIR WORDS

“Gemma is an extremely talented designer. Her empathy for users is a clear guide in her work and it shows. She’s also an excellent communicator and a great teammate. I truly enjoyed working with her and would welcome the opportunity to do so again in the future.” 

—  Nic Rosental, Vice President of Technology at Brightwell

 

SKILLS

RESEARCH

Survey design - moderated usability studies - heuristic evaluation - card sorting - taxonomy creation - information architecture - customer journey mapping - remote interviews - testing & assessment evaluation

DESIGN

Interaction design - interface design - design thinking methodology - wireframing -  prototyping - bootstrap - art direction - design systems - storyboarding - video editing - graphic design - identity design

TOOLS

Figma - Sketch - Invision, AdobeXD - Photoshop -  Illustrator - InDesign - After Effects -  LightRoom -  Notion -  Miro -  Mural - Trello -  Slack -  Medium - Typeform -  Meetbutter - Zoom

 

ACHIEVEMENTS

GemmaAlcodori.JPG

WINNER at 2019 DTC National Advertising Awards    

APRIL 2019, NEW YORK CITY (USA)

FCB Health New York’s campaign for our client Dermira won the bronze accolade in Best Disease Education Digital and Social Media category.

 

Guest speaker at AD@FIT CONFERENCE      

MAY 2018, NEW YORK CITY (USA)                           

Invited to speak at the Fashion Institute of Technology to share my experience in Perception vs. Reality as a winner of the Live Pitch Competition for The One Club for Creativity.

 

Contestant at Adobe Creative Jam Competition     

MARCH 2018, NEW YORK CITY (USA)     

Pitched concept App to 200 guests including global executives and staff worldwide through live streaming.

 

Winner at Live Talent Pitch Competition     

SEPTEMBER 2017, NEW YORK CITY (USA)             

An event hosted by The One Club for Creativity and Global Awards Club. Pitched to an audience of 350 people and 10 judges from companies such as Google and Publicis.

 

AdvertisingWeek Panelist Runner       

SEPTEMBER 2016 & 2017, NEW YORK CITY (USA)       

Participated in AdvertisingWeek as a volunteer to escort event panelists to their respective stages. Interacted with top global professionals and developed mentor relationships.

 

Porsche Innovation’s week      

MARCH 2016, ATLANTA (USA)                                       

Participated as a video editor to pitch campaign concept “She Porsche” to global executives and staff worldwide through live streaming.

Blog

I believe you must bring your whole self to the table if you want to thrive in today’s crazy world; your personality, your sense of humor, and most importantly, your heart. 

The following is a collection of my latest and most meaningful writing projects. I’ll  be publishing monthly articles related to User Experience Design.  Each piece, however, is unique in style and content.

Take some time to explore the blog, read something interesting and feel free to reach out if you would like to collaborate on a project together.

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👉 What is #creativity? How close is the human thought process to the way computers work? What should we do about the #bias we are embedding in the design of #artificialintelligence? How can we leverage AI to enrich #culturalexpression?

🗣️ We all play a vital role in elevating the message of #equality and #racialjustice, and in this article, I would like to highlight the exceptional work of Aishatu Gwadabe.

She is a member of #BlackWomeninAI (www.blackwomeninai.com), collaborates with AI+Art Platform which is supported by the AI Impact Alliance, and as a peace innovation technologist, she creates sustainable platforms for dialogue and conflict transformation.

Aishatu’s willingness to explore uncharted territories of human-machine collaboration led her to explore the potential of AI and #machinelearning in order to expand her creativity.

I hope you enjoy the read and I encourage you to share your favorite AI creation of Aishatu’s with us!

✨ Thank you for following and supporting our journey at ArtInUX (medium.com/artinux)! 💙

Special thanks to Sudha JamtheCecilia MoSze Tham & Germán León for continuously pushing my boundaries. I keep learning from you that #innovation takes courage and a kind heart.

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The tale of a recovering perfectionist made into a UX designer.

 

The ability to recognize and accept your failures rather than avoid them is a mandatory skill for success. Here I am, practicing self-acceptance to regain my freedom. ✨

👉 What is one thing you HAVE accepted about yourself lately? ❤️

Thank you to my teammates Kristine KalninaViola Miebach & Lucas Rezende You guys rock 🤩 and I love how we are empowering each other with every new project. Cheers to a great year ahead! 💪

📲 🔍 Barcelona Technology School

#success #leadership #leadershipdevelopment #motivation #coaching #freedom #userexperiencedesign #productdesign #learningexperiencedesign #teamwork #growth #goals

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Don’t panic, but COVID-19 is here to stay. Why humanized UX research matters more than ever.

 

The ability to recognize and accept your failures rather than avoid them is a mandatory skill for success. Here I am, practicing self-acceptance to regain my freedom. ✨

👉 What is one thing you HAVE accepted about yourself lately? ❤️

Thank you to my teammates Kristine KalninaViola Miebach & Lucas Rezende You guys rock 🤩 and I love how we are empowering each other with every new project. Cheers to a great year ahead! 💪

📲 🔍 Barcelona Technology School

#success #leadership #leadershipdevelopment #motivation #coaching #freedom #userexperiencedesign #productdesign #learningexperiencedesign #teamwork #growth #goals