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Here's who I am & what I do

Design and innovation are my tools to promote and execute social change. I enjoy and commit myself to projects that have a positive impact on people and the planet, and I do my best to make this transformation an enriching and authentic experience, both for the team and for our partners. Organization and humor are my keys to success. I take pride in the work I do, as well as the strong relationships I’ve built with clients and colleagues. 

I help companies define, design, and launch customer-centric digital products by extracting meaningful insights from the research process and executing design decisions with a lean mentality.


Amber Wilburn
Co-Owner at Inspiros Media

'Ridiculously efficient and talented' is the phrase that comes to mind when I think about Gemma. She was always looking for ways to improve the work from both a design and strategic standpoint, which says a tremendous amount about her work ethic. 

Nic Rosental
VP of Technology at Brightwell

Gemma is an extremely talented designer. Her empathy for users is a clear guide in her work and it shows. She’s also an excellent communicator and a great teammate.I truly enjoyed working with her and would welcome the opportunity to do so again in the future.

Morgen Tanksley
Sr Art Director at Maycreate

Her positive attitude, willingness to be bold, and talent at ideation made her an excellent teammate. Her expressive personality and clear communication skills brought us success from the brainstorming process to the presentation. She is a dedicated, hardworking individual who inspires others and always strives for excellence.

Omkar Dokur
Sr. Software Engineer

Gemma is a gifted designer with a rare combination of contagious passion, endless curiosity, critical thinking, and strategy skills. She’s a strong advocate for the user-centered design process and promotes data-driven decisions. Gemma always does an amazing job striking the right balance between big picture thinking and attention to detail.

Kangsadan Palioudis
UX  Designer 

She is a great leader with strong UX design skills who is passionate about extracting meaningful insights from the research process to inform design decisions. I was pleased to discover Gemma’s ability to encourage everyone in the team. That’s something I really valued and her disposition made our project more meaningful. 

Rebecca McClain
Director of Marketing at Porsche Financial Services

She had a unique point of view that constantly starts with the point of view of the customer she is trying to inspire or service. This ability coupled with her constant enthusiasm for work and positivity she brings an energy to the team that is beyond invaluable and in my experience very rare.

I would hire Gemma to work on any team that I manage not only because of the outstanding work product but more importantly due to the powerful effect that her positive attitude toward each challenge that is presented has on the entire team.



Winner at 2019 DTC National Advertising Awards 



​FCB Health New York’s campaign for our client Dermira won the bronze accolade in Best Disease Education Digital and Social Media category.


Guest speaker at AD@FIT CONFERENCE    


MAY 2018, NEW YORK CITY (USA)                           

​Invited to speak at the Fashion Institute of Technology to share my experience in Perception vs. Reality as a winner of the Live Pitch Competition for The One Club for Creativity.


Contestant at Adobe Creative Jam Competition 



Pitched concept App to 200 guests including global executives and staff worldwide through live streaming.


Winner at Live Talent Pitch Competition   


SEPTEMBER 2017, NEW YORK CITY (USA)             

An event hosted by The One Club for Creativity and Global Awards Club. Pitched to an audience of 350 people and 10 judges from companies such as Google and Publicis.


AdvertisingWeek Panelist Runner   


SEPTEMBER 2016 & 2017, NEW YORK CITY (USA)       

Participated in AdvertisingWeek as a volunteer to escort event panelists to their respective stages. Interacted with top global professionals and developed mentor relationships.


Porsche Innovation’s week     


MARCH 2016, ATLANTA (USA)                                       

Participated as a video editor to pitch campaign concept “She Porsche” to global executives and staff worldwide through live streaming.